Senses are particularly important in motoring: the interior of the car, the engine revving, the high-octane fuel. These senses are most often neglected on social media due to the difficulty in conveying these senses to the social media audience. However, wine sommeliers are particularly talented at describing experiences accurately and in a relatable manner. This series of content pieces is aimed at involving some of South Africa’s young, upcoming sommeliers and having them describe what it’s like to experience a BMW through their senses.
Imagine an opening scene in a wine cellar with a voice-over explaining what true luxury is. The frame would then pan to one of the GKL models with the sommelier describing the sensorial experience of the BMW. This would allow us to create tangible links between the artisanal approach to the finer things in life and BMW GKL.
Writer: Eugene Klopper Art Director: Steven Hogg Creative Directors: Ryan van Son and Dominique Baxewanos Account Management: Jacqui Texeira and Carmen du Preez Production: Leigh-Ann Booysen
